FOR IMMEDIATE RELEASE
May 1, 2003
For information, contact
First Citizens Bank
Janice C. Burt
Phone: (803) 931-8539
Fax: (803) 312-8850
First Citizens Continues Adding Services for Hispanic Customers
Columbia, S.C., May 1, 2003 — First Citizens Bank continues to enhance services offered to the Hispanic community. Beginning on May 5th, also known as Cinco de Mayo, First Citizens' ATM machines will have Spanish-language capabilities.
This is the latest development in an effort that began last year. Since that time, First Citizens has been working on numerous initiatives designed to make banking easier for the state's burgeoning Hispanic population. Selected customer brochures and disclosure statements have been translated into Spanish, and all offices have received instruction on ways to maximize their ability to communicate with Hispanic customers.
Two First Citizens offices — one in Dillon and one in Greenville on White Horse Road — were designated several months ago as lead offices for this initiative and were the first to offer Spanish-language ATMs. In addition, each of these offices has hired a banker proficient in Spanish.
Jan Burt, Director of Marketing at First Citizens, notes that First Citizens wants to reach out to the Hispanic community and to make customers feel welcome and comfortable. "We hope that by minimizing the language barrier, we can let our Hispanic customers know that we appreciate their choosing First Citizens for their banking needs. We also hope they will tell others in their community about us."
First Citizens Bancorporation of South Carolina, Inc. is the parent company of First Citizens Bank and Trust Company of South Carolina, The Exchange Bank of South Carolina, Inc. and Citizens Bank. First Citizens Bank offers services in commercial and retail banking through its 144 offices in South Carolina and its five offices in Georgia. The Exchange Bank operates four offices in South Carolina and Citizens Bank operates two offices in Georgia. As of March 31, 2003, First Citizens Bancorporation had total consolidated assets of $3.88 billion. For more information, visit the First Citizens web site at www.firstcitizensonline.com.